Caza × Run Agency — Case Study

Performance Case Study · Egypt · Apparel & Accessories

Scaling Caza
to EGP 107M

From a scattered ad account to Egypt's top-performing women's fashion brand on Meta — built on catalogue-first strategy, ruthless creative testing, and data-driven budget allocation.

Total Revenue

EGP107.32M

Sep 2025 – May 2026

Total Orders

42.9K

+40% YoY

Avg. ROAS

5.73×

Sustained 8+ months

Sessions Driven

2.57M

Paid + Organic

The Challenge

Client

Caza — Women's Fashion Brand

A growing Egyptian women's apparel brand with strong product quality but untapped potential in paid acquisition. Multiple SKUs across linen, velvet, and casual wear collections competing in a saturated market.

The Problem

No Scalable Acquisition Engine

High creative production cost with low return. Static photo ads dominating the account with below-average quality rankings. No catalogue infrastructure, no structured testing framework, and budget spread too thin across underperforming ad sets.

Market Context

Egypt Ecom — High Competition

Egyptian fashion e-commerce is increasingly competitive, with rising CPMs and audience saturation. Winning requires creative differentiation and intelligent catalogue architecture, not just spend.

Our Mandate

Profitable Scale at Volume

Build a repeatable performance system that generates 200+ daily orders profitably, scales without ROAS degradation, and creates compounding results month over month.

Month-by-Month Growth

Sep 2025

Launch

Account build & structure

Foundation

Oct 2025

Ramp-up

Catalogue + creative testing begins

Learning phase

Nov 2025

~4,200 orders

EGP ~10M revenue

Winners identified

Dec 2025

~4,800 orders

EGP ~12M revenue

Scaling phase

Jan 2026

7,198 orders

EGP 17M gross sales

★ Record Month +38%

Feb 2026

5,617 orders

EGP 13.5M gross sales

Post-peak seasonal adj.

Mar 2026

5,161 orders

EGP 12.98M gross sales

Creative refresh cycle

Apr 2026

6,592 orders

EGP 17.79M gross sales

+42% revenue vs prior period

Apr 10–May 10

7,227 orders

EGP 19.69M — CVR 1.71%

★ Best 30-day sprint +40%

Total Ad Spend (Lifetime)
EGP 17.67M
Deployed across catalogue, prospecting, and retargeting campaigns over 8 months.

Average Cost Per Purchase

EGP 418

Maintained below EGP 500 throughout scaling — a key profitability indicator in Egypt's fashion market.

Total Meta Reach

13.5M

Unique accounts reached across Egypt. 184M+ impressions at EGP 287 avg. CPM.

What We Did

Catalogue-First Architecture

Rebuilt the account around Meta's Advantage+ Catalogue system with dynamic product feeds tied directly to Shopify inventory. Product sets segmented by collection with real-time stock exclusions.

↑ Catalogue ad sets drove the strongest CTR gains — up to +242%

Creative Testing at Velocity

Weekly creative iterations across video overlay (VO) formats, Reels, and static photography. Losers killed within 72 hours. Winners cloned and scaled immediately.

Video Overlay format consistently outperformed static photography

Budget Concentration Strategy

Concentrated 80% of daily spend on the top-performing 30% of ad sets. Weekly reviews moved money from declining sets to compounding winners. Scale applied at 15-20% increments per cycle.

ROAS sustained above 5× throughout the 8-month period

Advantage+ Audience Migration

Migrated manual broad targeting to Meta's Advantage+ Audience system, reducing algorithmic constraints and unlocking a wider purchaser lookalike signal pool.

Projected -29% CPA improvement on migrated ad sets

Multi-Account BOF Stack

Ran a dedicated second ad account focused exclusively on bottom-of-funnel retargeting — protecting overall numbers during primary account optimization cycles.

~30 incremental orders/day maintained as baseline

Data-Driven Sprint Execution

Set sprint-based order targets with daily tracking. Real-time CTR trend analysis informed daily budget decisions — when winners showed lift, budget moved within hours.

Apr 10–May 10 sprint: 7,227 orders — target achieved

The Winners

Top-performing ad sets by CTR lift over the Apr 10–May 10 sprint period. All are ADV+ Catalogue format — validating the catalogue-first thesis.

Ad Set	Type	CTR Change	Signal
#1 ADV+ Cata — Products 40	Catalogue ADV+	+242% CTR	Strongest signal in account history
#2 ADV+ Cata — Velora VO #2	Video Overlay	+192% CTR	Velora VO format dominates
ADV+ Cata — Efforts V #3	Catalogue ADV+	+186% CTR	Consistent winner across 2 sets
ADV+ Cata — Efforts V #4	Catalogue ADV+	+128% CTR	Efforts V line: 2 sets GOOD
ADV+ Cata — Velora VO #9	Video Overlay	+123% CTR	VO format outperforms static
ADV+ Cata — Collection VO #7	Video Overlay	+122% CTR	Collection VO: 5 GOOD sets
ADV+ Cata — Velora VO #3	Video Overlay	+118% CTR	Velora VO: 4 GOOD sets total
ADV+ Cata — Collection VO #1	Video Overlay	+99% CTR	Near-doubling of engagement rate

The Receipts

Raw dashboard data — straight from Meta Ads Manager and Shopify Analytics.

Meta Ads Manager — Campaign performance, lifetime data

Meta Ads Manager — Lifetime campaign performance (Apr 2023 – May 2026)

Shopify Analytics — Gross sales and orders

Shopify Analytics — Gross sales, orders & sessions (Sep 2025 – May 2026)

The Results

Q1 2026 Gross Sales
EGP 43.49M
+37% vs same period prior year. 17,900 orders. 1.12M sessions driven in a single quarter.

Best Sprint — Apr 10 to May 10

7,227 orders

EGP 19.69M revenue. CVR jumped to 1.71% — a 42% improvement. +40% orders vs prior 30-day period.

Sustained ROAS

5.73×

Maintained across 8 months and EGP 17.67M in total ad spend. Average CPA held at EGP 418 per purchase.

Total Reach (Lifetime)

13.5M accounts

184M+ impressions across Egypt. Frequency managed at 7.18 per account — strong without saturation.

Total Orders (Lifetime)

42,900+

Conversion Rate Peak

1.71%

Peak Daily Orders

298

Avg Purchase Value

EGP 2,390

From a scattered account burning budget on underperformers — to a precision engine delivering 7,000+ orders a month. The system we built doesn't just perform. It compounds.

Run Agency — Performance Team · Egypt · 2025–2026